Fragrance

Introducing a new bloom in the Rose de Grasse family — Joyful Bloom. This fragrance embodies creativity, joy, and cherished traditions. Inspired by AERIN’s birthplace, New York, and Aerin Lauder’s lifelong love of roses. Joyful Bloom is a modern rose — a double dose of rose, a double dose of happiness. It blends lush Indian Bourbon rose and radiant Centifolia rose with sparkling Italian bergamot and creamy sandalwood to create a lively, exuberant floral. “Roses are my favorite flower, a timeless symbol of love and elegance. Joyful Bloom continues my rose collection with a bold, blooming spirit,” — Aerin Lauder.