A KIND OF GUISE looks to Mongolia for Fall Winter 2025, finding inspiration in its terrain, textiles, and timeless functionality.
Summary
- The collection draws directly from Mongolian silhouettes and textures.
- Fabrics are sourced and crafted with precision in Germany and Italy, underscoring the brand’s commitment to materials and craft.
- Key pieces include printed scarves, outerwear, and tailored staples that reference the steppe terrain and textile traditions.
When you think of the open plains and wind-swept horizons of Mongolia, you probably do not immediately picture a European fashion house. But that is exactly the kind of terrain the Munich-based label A KIND OF GUISE is working with for its Fall/Winter 2025 collection.
The new season references Mongolia’s landscape and crafts through thoughtful materials and considered design. Since launching in Munich in 2009, A Kind of Guise has built its identity on understated tailoring, premium fabrics, and global references.
Taking what the brand calls “Chapter” inspiration, this season sees print and texture take center stage. A standout in the release is a scarf in virgin wool printed with a symmetrical floral motif, reportedly developed in-house and referencing Mongolian motifs and landforms. The visual palette shifts toward earth tones and subtle utility: rich browns, mossy greens and hints of horizon blue. The fabrics remain high-quality, with German and Italian production runs and close attention to finishes and material sourcing.
The silhouettes follow the brand’s functional yet polished rhythm, combining overshirts and layered pieces with tailored trousers and outerwear that balance ease and structure. In practice this means heavy wool overshirts, padded vests, wide-leg trousers and outer layers that reference utility but carry the kind of finish that has become A KIND OF GUISE’s signature. The brand’s travel-inspired method, which involves visiting locations and absorbing local textiles, structure, and craft before committing to design, is visible once more.
The interplay between accessories and textiles also stands out this season. Beyond the printed scarf there are felt-inspired details, layered fabrics, and an overarching sense of place rather than trend. The collection isn’t about loud logos or hype; instead it shows a confidence in long-life pieces grounded in a specific aesthetic mood. For those who follow A KIND OF GUISE, this is exactly what the brand does best: turning far-flung references into elegantly executed wardrobe entries.
The Fall/Winter 2025 collection will be available soon online and through select retailers.
