Jun Takahashi’s UNDERCOVER and GU reunite for a genderless line that turns subtle tension into everyday style.
Summary
- Jun Takahashi’s UNDERCOVER and GU introduce the Fall Winter 2025 UG line built around the “Silent Noise” theme.
- The collaboration revisits everyday wear with playful contrasts and genderless silhouettes.
- Launches October 24 in Japan with prices from US $20 to $100.
In 1990, Jun Takahashi founded UNDERCOVER in Tokyo, quickly carving out a world that mixed subculture with unconventional tailoring. By 2002, he moved his presentations to Paris, where UNDERCOVER became one of Japan’s most distinctive fashion exports, known for twisting the familiar into something quietly unsettling.
Now, Takahashi revisits that instinct through his ongoing collaboration with GU. For Fall Winter 2025, the UG collection continues to explore “Silent Noise,” a concept that captures contrast in motion: the calm of minimalism offset by small jolts of surprise. It is not about rebellion but about noticing the friction in everyday clothing, an unfinished seam, a shift in texture, a graphic that winks mid-seriousness.
Outerwear leads the collection, from cropped bombers to zip-front parkas layered in tonal fabrics. Knitwear takes a tactile turn with brushed finishes and ribbed panels, while T-shirts feature playful nods to E.T., grounding the range in nostalgia. Across categories, the pieces maintain an intentional ease. The silhouettes do not announce themselves; they leave room for the wearer to decide how far to lean in.
The collection’s genderless approach keeps styling open. Takahashi notes that any piece can be worn in any way, encouraging combinations that mix structure and softness. Prices span roughly from US $20 to $100, staying within GU’s accessible range without losing UNDERCOVER’s distinct point of view.
The UG line arrives October 24 across GU stores in Japan and online. Full details, including lookbook images and campaign film, are available through GU’s official website.
