A collaboration between Nike and Martine Rose brings elite gamers, new silhouettes and e-sports energy into fashion’s spotlight.
Summary
- Martine Rose and Nike present a campaign that centers on e-sports stars as digital athletes.
- The collection introduces a fresh apparel line alongside updated versions of the Shox MR4 silhouette.
- Release is scheduled for October 30 2025 via Nike and select retailers.
When Nike teams up with Martine Rose, the collaboration often lands somewhere between sport and subculture. The latest campaign takes that balance into a new arena: gaming. Instead of footballers or sprinters, the stars are professional e-sports players, framed as the athletes of a digital era.
The campaign features ANa, Billy Mitchell, Scarlett, SonicFox and TenZ, portrayed as digital athletes. Styled in pieces that merge competition and leisure, they wear tracksuits, retro jerseys and padded jackets that recall early 2000s sportswear. Accessories like waist bags and relaxed trousers nod to Rose’s street-informed sensibility.
At the center of the collection is the updated Shox MR4, a silhouette that has become a signature in her ongoing work with Nike. The new versions arrive in white-silver and deep red, worn in the campaign by SonicFox, who recently won another EVO title. It’s a subtle nod to how Rose sees athleticism expanding beyond traditional boundaries.
In conversation around the campaign, Rose spoke about the freedom that gaming culture offers. She described it as a world where individuality thrives and players can become heroes on their own terms. That sentiment runs through the imagery, which treats gamers as icons rather than avatars, photographed with the same reverence as professional athletes.
The Nike x Martine Rose gaming collection releases October 30 on Nike’s website and through selected retailers worldwide.
