Rihanna’s new FENTY x PUMA line brings soccer codes into everyday pieces that feel effortless and current.
Summary
- The latest FENTY x PUMA collection channels heritage soccer through Rihanna’s modern lens.
- The range includes new versions of the FENTY x PUMA Slide and the AVANTI LS-X sneaker.
- The collection is now available on the PUMA website and at select global retailers.
If there’s one thing Rihanna understands, it’s how to connect sport and style. Her latest FENTY x PUMA collection revisits the legacy of soccer through a lens that feels both nostalgic and forward-looking. Classic sportswear silhouettes are reinterpreted into something unmistakably FENTY.
The lineup comes in a striking palette of orange, green, and silver, designed to stand out on the street as much as on the field. The signature FENTY x PUMA Slide returns with a football-inspired update. Two new versions nod to the PUMA Striker sandal, complete with cleated detailing, jelly midsoles, and leather straps. One version includes faux fur and metallic finishes, channeling Rihanna’s signature approach to contrast and texture.
Alongside the slides, the AVANTI LS-X sneaker appears in two colorways that pull from PUMA’s V1.11 archives. It brings performance aesthetics into a lifestyle frame, featuring hot melts and engineered panels that lend a futuristic edge. Football-inspired graphics connect the design back to the pitch while keeping the energy distinctly modern.
The apparel follows the same rhythm. Relaxed track jackets and pants pair with a reworked goalie jersey, creating an easy balance between sport and streetwear. Accessories include silver-finished bags and scarves that add a reflective note and complete the look. The styling options are wide open, with pieces that translate seamlessly from day to night.
The campaign, shot by Yiskid and styled by Soki Mak, captures movement and ease. Models Kai Isaiah Jamal and Colin Jones are shown suspended in motion, embodying the lightness and energy behind the line. The visuals reflect the collection’s mix of freedom and functionality, two ideas that have defined Rihanna’s ongoing partnership with PUMA.
The collection is now available on the PUMA website and at select global retailers.
