For its latest men’s outing the house sends tailored suiting outdoors with Pharrell’s take on country elegance and new monogram camo.
Summary
- Pharrell Williams reimagines British country dressing through Louis Vuitton’s modern tailoring and leisurewear.
- Callum Turner and Jude Bellingham front the campaign, photographed across classic English settings with plenty of dogs in tow.
- The Pre-Collection balances heritage details and streetwear ease, anchored by new Monogram Surplus pieces and travel-ready accessories.
The men’s Pre-Collection for Spring-Summer 2026 from Louis Vuitton under Pharrell Williams has one goal in view: take tailoring out into the open air and let aristocratic references stand beside modern ease. The campaign setting is decidedly British, with manicured gardens, classic convertibles, and dogs in foot-traffic scenarios, bringing the house’s signature polish to the countryside.
Callum Turner appears in a three-piece with Prince of Wales checks rendered in soft wool, a waistcoat bearing a subtle monogram detail, and loafers with an athletic sole. Jude Bellingham brings a younger edge in a collarless jacket cut loose and paired with nods to sporting heritage; sneakers and tailoring sit side by side. You see the dialogue between classic dandy codes and off-duty country ease right away.
Across the collection you’ll find tweeds drafted into puffers, quilted vests printed with the Monogram Surplus motif, and field jackets channelled through the house’s travel legacy. Forrest green, faded gold, and winter-berry tones line the palette, capturing weathered countryside sensibility without feeling costume-bound.
Accessories take the narrative further. Keepalls, backpacks and trunks appear in camo-influenced Monogram Surplus canvas that references both hunting gear and weekend travel. Dog carriers, padded jackets for pooches, even ceramic water bowls: luxury is extended to the partner of the man in motion.
What makes this collection work is its refusal to treat heritage codes as museum pieces. The jackets are tailored but worn with sneakers, the waistcoats cut traditionally but paired with relaxed shorts in wool, the dog leash becomes leather journal strap. There’s a sense of ease that lets the house’s signature hold meaning without feeling static.
The Pre-Collection lands online and in stores now. For full availability and store details visit Louis Vuitton’s website.
