As Formula 1® marks its 75th anniversary, the French House builds a new trunk rooted in its 19th-century automotive origins.
Summary
- Louis Vuitton will present a bespoke Trophy Trunk for the FORMULA 1® LAS VEGAS GRAND PRIX 2025.
- The trunk is handmade in Asnières, referencing the House’s 1897 automotive designs, and features Monogram canvas with a “V” and Damier details.
- This continues LV’s relationship with Formula 1®, part of the LVMH partnership announced in October 2024, and extends its presence from Monaco to Las Vegas.
Louis Vuitton is providing a new Trophy Trunk for the FORMULA 1® LAS VEGAS GRAND PRIX 2025. The event, the 22nd race of the season, takes place on the Las Vegas Strip from November 20th to 22nd. This year also marks the 75th anniversary of Formula 1®.
The new trunk is covered in the House’s Monogram canvas. It includes a “V” (for “Victory” and “Vuitton”) and features black and white Damier, referencing the finish line.
Like all custom Louis Vuitton pieces, the trunk is handmade at the historic atelier in Asnières, France. This connects to the House’s long association with automotive culture. The first automotive trunks were designed in that workshop in 1897 by Georges Vuitton, the son of Louis Vuitton.
George predicted the rise of car travel and created “Vuittonite,” a durable canvas substitute for leather. This material was developed to withstand the elements and eventually became the Louis Vuitton canvas known today.
This trunk presentation is part of a larger LVMH partnership with Formula 1®, which was first announced in October 2024. Louis Vuitton will also display its logo in graphic form on Las Vegas’s on-track signage. The move to Las Vegas builds on a previous arrangement with the Automobile Club de Monaco, for which the House presented the Trophy Trunk from 2021 to 2024. The partnership aims to connect with the sport’s hundreds of millions of fans, reinforcing the message that “Victory Travels in Vuitton.”
