The house’s new campaign, photographed by Frank Lebon, reinterprets festive ideas with silk masks and metallic confetti.
Summary
- Maison Margiela offers an alternative view on holiday dressing in its new campaign shot by Frank Lebon.
- The visuals reinterpret the numeric logo as an “abstract snowstorm” and feature silk masks referencing the Spring/Summer 2026 collection.
- Key items include a “Pressed and Foiled” trench coat, metallic Tabi boots, 5AC bags, and a new Numeric Twisted Diamond Cuff Bracelet.
Maison Margiela has entered the holiday campaign cycle, presenting its own point of view on party dressing. The new visuals, shot by Frank Lebon, reinterpret the brand’s numeric logo within an “abstract snowstorm” concept. The images also feature metallic confetti.
The campaign moves away from conventional festive imagery. Models appear in silk masks, a direct visual link to the Spring/Summer 2026 collection, reconstructing typical holiday ideas.
The accompanying wardrobe is shown through these images. Key pieces include knitted two-pieces, bias-cut gowns, and metallic dresses. Reversible silk robes are also featured. A trench coat, notable for its “Pressed and Foiled” technique, is a central item.
The accessory lineup is specific. It includes the 5AC Soft XL and 5AC East-West Small bags, alongside metallic Tabi boots. The collection also introduces the Numeric Twisted Diamond Cuff Bracelet and various bag charms.
