Shot by Mary McCartney, the new portrait series features house friends wearing the Ryder, starting with the activist and entrepreneur.
Eva Mendes is the star of Stella McCartney’s new Ryder campaign. This marks the first installment of a portrait series shot by Mary McCartney, which will feature house friends wearing the Ryder.
The concept places two symbols in the frame, both representing the brand and community. The Ryder is characterized by innovation and artisan, vegan craftsmanship. Mendes is an activist who supports immigrants, women, and children, and runs other entrepreneurial initiatives for good.
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