The Winter Spring 2026 Archetypes collection reinterprets the Maison’s codes through sculptural volumes and architectural construction.
Summary
- Alaïa’s Winter Spring 26 Archetypes collection focuses on the core elements of the house’s wardrobe and codes.
- A new campaign by Shayne Laverdière uses 360-degree video to study the silhouette and construction in motion.
- The house is launching a new website to enhance its digital experience.
Alaïa is changing how we see its clothes. For the Winter Spring 26 Archetypes collection, the house introduced a new visual language, presented as the center of the Alaïa wardrobe and the expression of the Alaïa woman. Pieter Mulier’s vision here is about powerful and raw beauty, shown through the house’s specific codes.
Shayne Laverdière shot a series of videos that offer a 360-degree look at the silhouette. This format offers an immersive and dynamic encounter with the garments. The point is to allow a closer look at the construction and the techniques behind them. Everything is shown in motion, from every angle.
There are dresses that embrace the body’s forms and sculptural leather coats with fur cuffs. Materials are central: vinyl becomes a second skin. The collection includes lustrous sequins and signature animal prints, along with emblematic accessories, forming a complete repertoire.
The visuals, which are an extension of videos projected during the Winter Spring 2026 show, create a specific intimacy. The focus is on the details of the clothes, but also the faces, the skins, and the bodies of the models. This is Mulier’s take on femininity, positioned somewhere between strength and vulnerability.
Concurrent with the Archetypes collection and campaign, Alaïa is launching its new website. Conceived to be refined, pure, bold, and timeless, the site is a new destination intended to bring the Alaïa experience into the digital world.
