The new imagery highlights the interplay between holiday-themed manicures and signature accessories.
Summary
- Balenciaga launches its holiday campaign on December 2, 2025.
- The imagery highlights tactile contrasts, matching 3D silver ribbon and sweater-patterned manicures with textures found on the Rodeo and Le City bags.
- The collection includes an array of giftable items ranging from character-heavy charms and opera gloves to the new Balenciaga Fragrance Collection.
The holiday season often feels like a blur of wrapping paper and frantic online checkouts, but Balenciaga is asking us to focus on the details. Specifically, the hands doing the gifting. For its end-of-year campaign launching on December 2, 2025, the house turns the lens toward artfully manicured fingertips. Photographed by Marie Valognes, the series creates a dialogue between the product and the hand that holds it, using nail art to mimic the textures of a gift exchange.
In these portraits, the manicure serves as an extension of the accessory. Fingertips decorated with miniature purses and evergreen trees grip the smooth calfskin or strass of a Rodeo Bag. It is a clever visual match. Elsewhere, the high-gloss finish of a patent leather Avenue Pump finds a partner in 3D silver ribbons sculpted directly onto the nails.
The campaign plays heavily on texture. Sweater patterns, candy cane stripes, and tinsel decorations cover the nails that clutch the Le City Bag, emphasizing the supple nature of its arena lamb or waxed suede material. Even the hardware gets a nod, as a single digit sporting a B-monogram points out the metal detailing on a Venom City boot.
Beyond the bags, the campaign highlights the smaller, often overlooked items that fill out a holiday wish list. The house introduces a series of Balenciaga Charms designed to hang from handles or zipper pulls. These include a miniature version of the Alaska fleece-lined suede boot, a souvenir Eiffel Tower, a hotel key tassel, and a crystal-covered take on the classic wrapping bow.
Scattered among the packages in Valognes’ images are other objects waiting to be unwrapped. Leather Opera gloves, silver hairclips, and a leather Passport wallet appear alongside an etched tumbler with a metal straw. Perfumes from the new Balenciaga Fragrance Collection also make an appearance in the mix. The Balenciaga Gifts category is available now in select stores and online.
