Puma brings back a concealed heel silhouette alongside updated versions of its popular flat and OG styles.
Summary
- Puma revives the archival Speedcat Wedge with a concealed heel as part of a new brown suede and silver collection.
- The campaign features creatives Lea Waldberg, Madeline Woo, and Renata Kats interpreting a “blank stage” concept.
- The full lineup arrives on December 4, 2025, and includes updated Ballet and OG silhouettes.
The Speedcat has found its footing again. For its latest move, Puma is looking at the silhouette through a lens of premium execution and re-tooled shapes. The brand is releasing a collection that includes three distinct models: the Speedcat Wedge, the Speedcat Ballet, and the Speedcat OG.
Puma’s new campaign positions the shoe as a lead actor. The concept suggests an unwritten ending where everything is possible. Three protagonists—stylist Lea Waldberg, ballerina Madeline Woo, and photographer Renata Kats—bring this narrative to life. They move with a freedom that mirrors the sleek design of the shoes. Each creative is known for defying norms in their respective industries, and the imagery shows them taking inspiration from the blank space surrounding them to create a unique visual statement.
The collection marks a specific return for the Speedcat Wedge. Pulled straight from the archive, this iteration features a concealed heel that changes the shoe’s proportions. It sits alongside the Speedcat Ballet which evokes the chic feel of traditional dance shoes with an updated strap closure. The Speedcat OG rounds out the group by maintaining the shape of the original 1999 model. The trio shares a cohesive look defined by soft brown suede and contrasting metallic grey hits.
The new Speedcat pack is available starting December 4, 2025, at Puma.com, flagship stores, and select stockists.
