Titled “Generation Gucci,” the Pre-Fall 2026 lookbook was photographed by Demna and presented as a show that never occurred.
Summary
- Demna photographed the Gucci Pre-Fall 2026 lookbook, framed as a show that never occurred.
- Titled “Generation Gucci,” the collection merges archival codes from different eras through Demna’s lens.
- This presentation anticipates his personal vision for the House, which will be shown in February.
Gucci Pre-Fall 2026 arrived not on a runway, but as a lookbook titled Generation Gucci. It depicts an imaginary show, photographed by Demna himself. This collection represents his ongoing research into the brand’s historical visual codes. It is a combination of different generations of product and imagery into one aesthetic narrative. This serves as an anticipation of his personal vision for the House, which is scheduled for a February reveal.
The looks begin with lightweight tailoring in an archival silk faille, woven specifically to simulate an aged feel. Construction is precise. Sartorial womenswear, including two-piece suits with legging-fit pants and the ultimate Gucci pencil skirt, fastens with minimal clasps, completely foregoing buttons. This reduction extends to denim. Minimal jeans feature seamless construction, invisible pockets, and concealed closures.
Silk travel suits offer the comfort of pajamas. In contrast, the lines of surfer wetsuits inform a technical mockneck and a bodycon leather jacket. Outerwear is textured but maintains the lightness and ease of a peignoir. These coats are made from strips and pieces of shearling with silk, goat hair, and feathers, linked in intricate patterns atop sheer bases and linings.
A party wardrobe includes underwear-inspired garments worn with silk blousons, draped miniskirts with matching tops, and minimal gowns in fluid jersey and silk chiffon. The collection also looks to the 70s and 90s. Racer jackets feature the Web stripe. There are head-to-toe leather and suede looks, and equestrian-print silk ensembles inspired by archival silk scarves. Belts debut a sliced interpretation of the iconic Double G buckle.
Footwear is defined by sleek lines. Valigeria-inspired ballerinas return in men’s sizes. Streamlined loafers have the unstructured lightness of dancing shoes. Stilettos incorporate cushioned footbeds and innovative seamless heels. Classic loafers dotted with metal spikes suggest heirlooms customized by their new owner.
In bags, the Jackie 1961 is reimagined as a compact rectilinear shape or softened and magnified in calfskin and croc. The Dionysus bag takes on a new angular form and edgy silhouette. The Lunetta Phone+ shoulder bag, in monogrammed canvas and chainmail, holds daily essentials. Makeup was by Sam Visser, with hair by Anthony Turner.
