The four-time Grammy winner, Future, joins the French house.
Summary
- Future has been officially named a Friend of the House at Louis Vuitton, cementing his role within Pharrell Williams’s “LVers” community.
- The partnership follows the rapper’s appearance at the Spring-Summer 2026 show and his custom look at the 2025 Met Gala.
- This appointment aligns with the brand’s focus on cultural pioneers, backed by Future’s recent chart successes and 11 number-one albums.
The connection between the French luxury brand and the Atlanta-born artist has been visible for some time. Under the direction of Men’s Creative Director Pharrell Williams, Louis Vuitton has focused on fostering the “LVers” community, a group that champions talent across various creative fields. Future, a four-time Grammy Award winner, fits neatly into this vision.
Hints of this formalized relationship appeared earlier this year. At the 2025 Met Gala, which centered on the theme “Superfine: Tailoring Black Style,” Future arrived in a custom ensemble designed by Williams. The look featured a grey quarter-zip layered with a tie, a distinctive mix of streetwear codes and sharp tailoring. The rapper also attended the Men’s Spring-Summer 2026 show in Paris after receiving a personal invitation from Williams, his longtime friend and collaborator.
This new title arrives during a prolific period for the musician. Future recently dominated the charts with two back-to-back albums, We Don’t Trust You and We Still Don’t Trust You. These projects garnered critical acclaim and reinforced his standing as a leading figure in music. With 11 number-one albums and a reputation for relentless output, his influence extends well beyond the recording studio.
Louis Vuitton views the rapper as an embodiment of its core values, specifically citing his pioneering spirit and creativity. By bringing Future into the fold, the house confirms its commitment to figures who resonate with international audiences. The brand notes that Future’s unique style and artistic vision make him a vital addition to their family as they look toward upcoming projects.
