Summary
- Hailey Bieber fronts the new “A Very VS Valentine’s” campaign. The featured lineup highlights romantic pieces like the Heart Chiffon Unlined Bralette and fragrance options including Very Sexy Euphoric.
- Options for low-key celebrations include the Glazed Satin Heart Short Pajama Set, with all items available online and in stores.
Hailey Bieber is back with Victoria’s Secret to anchor the brand’s latest seasonal push. Titled “A Very VS Valentine’s,” the campaign frames the holiday of love through a mix of new silhouettes. Bieber leads the visuals, but she is in good company.
The imagery highlights a specific rotation of lingerie and sleepwear intended for various types of Valentine’s Day plans. For those leaning into the traditional romantic aesthetic, the brand has introduced the Heart Chiffon Unlined Bralette paired with the Heart Chiffon Bikini Panty. The launch also puts a focus on scent. The campaign features the Very Sexy Euphoric and Very Sexy Blush Eau de Parfums as key gifting options for the season.
Victoria’s Secret has also accounted for the “Galentine’s” crowd or anyone preferring a quiet night in. The Glazed Satin Heart Short Pajama Set offers a softer alternative to the lingerie pieces.
