Kendall Jenner adds another major contract to her portfolio as she fronts the campaign for Emporio Armani’s newest eau de parfum.
- Kendall Jenner secures the role of Global Fragrance Ambassador for Emporio Armani to front the new “Power of You” scent.
- The campaign features the model dancing to Underworld’s 90s anthem “Born Slippy” and launches alongside the perfume on January 28.
- Perfumers Nisrine Grillié and Nadège Le Garlantezec crafted the modern gourmand profile using notes of Madagascar vanilla and maracuja-passion fruit.
Kendall Jenner is starting the year with a significant addition to her portfolio. Emporio Armani has tapped the model as its new Global Fragrance Ambassador, a partnership centered on the release of the brand’s latest perfume, “Power of You.”
The move aligns Jenner with a shifting strategy at the Italian house, which has recently focused its casting on younger, cultural movers. By joining the brand, Jenner enters a roster that already includes The Idea of You actor Nicholas Galitzine, NewJeans member Hanni, and actress Sydney Sweeney. It marks another high-profile beauty spot for Jenner, who currently holds ambassador roles with L’Oréal Paris and Therabody.
For the “Power of You” debut, Emporio Armani enlisted noses Nisrine Grillié and Nadège Le Garlantezec to construct a fragrance that updates the traditional gourmand category. The profile relies on a balance of sweetness and depth. The structure mixes maracuja-passion fruit accord and frangipani accord with a heavier foundation of Madagascar vanilla absolute, benzoin resinoid, and cistus absolute. The brand notes that this combination creates “a deep, addictive base with lasting warmth.”
Early glimpses of the campaign suggest a high-energy visual direction. Teasers released on Instagram show Jenner moving to the beat of Underworld’s electronic classic “Born Slippy,” a track choice that hints at the “free-spirited” nature of the perfume.
Jenner addressed the partnership in a statement, noting the alignment between her personal style and the brand’s direction.
“Joining the Emporio Armani family was a total no-brainer,” Jenner said. “I’ve always loved that they empower you to just be who you are. The ‘Power of You’ scent is everything — it’s magnetic, rich, and feels really sensual.”
The fragrance is scheduled to drop on January 28 and will be sold directly through the brand’s website. According to the house, the project represents a shared ethos of modern femininity, intended for women who “embrace their light and inspire those around them to shine.”
