The K-pop quartet is celebrating their Japanese tour dates by giving the famous Sanrio rabbit a fierce new look.
Summary
- BLACKPINK and Sanrio are releasing a collaborative collection featuring My Melody to celebrate the Japanese leg of the DEADLINE World Tour.
- The 23-piece line reimagines the character with “bad girl” energy, utilizing a black and pink palette, black hoods, and pink eyeshadow.
- Items drop today online via Weverse and YGEX, with physical availability in Japan at pop-ups, BEAMS, and the Tokyo Dome.
K-pop dominance is meeting Sanrio nostalgia in a way that feels entirely overdue. BLACKPINK is connecting with the Japanese character giant for a limited-edition release centered on My Melody. This partnership arrives just in time to mark the Japanese dates of the group’s DEADLINE World Tour. The resulting aesthetic effectively balances the band’s sharp, edgy visual identity with the inherent cuteness of the Sanrio universe.
My Melody usually leans into a softer look, but this collection sees the character channeling a different mood. The designs reimagine her in a strict black and pink color palette. To mirror the group’s fierce stage presence, the character sports “bad girl” details like black hoods and heavy pink eyeshadow. It is a distinct departure from the pastel norm.
The drop includes 23 distinct items that span both apparel and accessories. You can expect substantial wardrobe additions like a reversible cropped puff jacket and zip-up hoodies. For those looking for collectibles, the range features mascot plushies and backpacks. The pieces are styled to work as a cohesive tribute to the group or as individual accents to a daily rotation.
Getting your hands on the goods starts today at 12:00 PM. Online shoppers can access the collection through the BLACKPINK Weverse Shop and the YGEX Official Store. For fans currently in Japan, the physical release includes a few more options. Stock will appear at dedicated DEADLINE pop-up stores and select BEAMS outlets. Merchandise will also be sold on-site at the Tokyo Dome during the concert run from January 16 to 18.
