Master perfumers Anne Flipo and Carlos Benaïm smash fruit into the iconic lavender signature for a punchier finish.
Summary
- The Campaign: Dua Lipa leads the visual rollout in a film by Diane Kunst, who steered the creative direction toward the “female gaze” and a subtle, suggestive energy.
- The Juice: Master perfumers Anne Flipo and Carlos Benaïm smashed raspberry nectar and coconut into the brand’s established lavender base for a punchy, gourmand profile.
- The Vessel: Designer Suzanne Dalton sharpened the bottle’s silhouette, bending the gold Cassandre logo to grip the angular glass corners.
Dua Lipa returns to the YSL Beauty fold to front the visual push for Libre Berry Crush. Director Diane Kunst steers the campaign, framing the pop star through a lens that prioritizes the female gaze over aggressive sexuality. The resulting film leans into a cinematic, appetizing mood rather than standard perfume glamour, aiming to look as tasty as the scent smells.
That edible quality comes from the lab of master perfumers Anne Flipo and Carlos Benaïm. They broke the franchise’s strict floral mold by smashing tart raspberry nectar and a creamy coconut accord directly into the signature lavender base. The nose aimed to replicate the exact snap of crushing fruit in the mouth, creating a profile that feels tangy and immediate.
The fruit mix sits heavy alongside Moroccan orange blossom, turning the scent into a full gourmand experience. It marks a clear departure from the line’s history, favoring sugar and warmth over pure botanical notes.
Suzanne Dalton constructed the vessel that holds this $180 blend. She designed the glass with a tuxedo-inspired cut, nailing the oversized gold Cassandre logo directly onto the surface. The hardware actually bends to grip the sharp, angular corners of the bottle. A slanted black cap tops the piece, sitting above a precision-cut V that slices deep into the glass neck.
