Versace calls on Steven Meisel, Frank Lebon, and Tania Franco Klein to shoot a campaign that mixes high-fashion codes with raw street energy.
- The Concept: Versace ditches the single-photographer norm, tapping Steven Meisel, Frank Lebon, and Tania Franco Klein to create three distinct visions for the season.
- The Vibe: The imagery captures a “Versace Embodied” attitude, mixing Italian elegance with raw intimacy.
For the Spring Summer 2026 campaign, directed by Dario Vitale, Versace replaced the standard single-photographer format with a triad of distinct voices: Steven Meisel, Frank Lebon, and Tania Franco Klein.
This trio operates on a friction point where high polish meets the pavement. They captured a collective expression that deliberately subverts tradition, favoring a clash between Italian elegance and raw intimacy
That impulse is the heartbeat of “Versace Embodied,” a strategy the brand initiated in September to strip away the gloss and find the body beneath. The images trade safe commercialism for a dialogue of extremes: Meisel’s confronting glamour, Lebon’s raw intimacy, and Klein’s cinematic power.
Such power demands a cast capable of projecting it without inhibition. The roster mixes runway veterans Selena Forrest and Chu Wong with cultural agitators like choreographer Drake Carr and movement director Lexee Smith, forming a community that blurs the line between the underground and the elite.
