Pharrell launches VIRGINIA as a named space for live events, limited-edition merch, new music, and early access to collaborations.
Pharrell has launched VIRGINIA, a new creative alias, community platform, and brand described as “a destination where music, fashion, design, and community converge.” The project is set up as a live center for what he does next. According to an official release, VIRGINIA will be the base for live events, limited-edition merch drops, new music, and early access to collaborations. It is presented as both a pseudonym and a playground for “experimentation, storytelling, and direct connection,” a named hub that functions like a creative engine. “Virginia is where I’m from, but it’s also who I am creatively. It’s my space to dream, and a way to connect with people who are dreaming too,” said Pharrell.
He has also placed BLACK YACHT ROCK VOL 1 CITY OF LIMITLESS ACCESS, the album released anonymously in 2024, under the VIRGINIA banner. The record introduced “Black yacht rock,” or a sound reimagined “through the lens of Black musicality and personal memory,” which also informs the website’s domain. Product joins the story through the new VIRGINIA Adistar Jellyfish, Pharrell’s latest design for adidas, which will be available to shop exclusively on the platform ahead of a global launch at the end of this month, an early access drop that reads like a pilot episode. Taken together, VIRGINIA names the space, sets the terms, and opens the door to music, design, and community activity.
