Naomi Campbell takes center stage in Pucci’s FW25 campaign as Camille Miceli revives archival prints with new energy.
Naomi Campbell is back at Pucci, moving in sync with strobes and sound for the FW25 Passepartout campaign. Shot by Oliver Hadlee Pearch, the film captures her like a night out distilled into images, all pace and attitude.
Artistic director Camille Miceli borrows the name Passepartout from a 1990s Italian culture program, recasting it as a wardrobe that works anywhere. The collection pulls from house codes: Labirinto in gold and black, the sharp lines of Strisce, the swirling Volute, the sunburst of Hawaii. These archival prints return not as nostalgia but with speed and clarity.
Campbell wears an Iride lurex jersey dress, a Labirinto sweater set, a velvet suit lined in Orchidee, and a scarf dress in pale pink and purple. The looks slip easily between settings, from night to poolside, where turquoise terry pieces take over.
Accessories sharpen the message. Marmo bags in baguette and hobo shapes contrast matte and shine. Labirinto nylon bags and a red bracelet style punch up daily use. Sandals get a chunkier heel, jewelry runs from clean links to sculptural curves, and scarves remain a constant. Pucci also adds lifestyle pieces, including a jewelry box, umbrella, and neck pillow in new Iride colors.
