Eva Mendes fronts a Winter 2025 campaign set inside STELLACORP.
Stella McCartney opens Winter 2025 with a campaign titled ‘Laptop to Lapdance,’ fronted by Eva Mendes. First shown during Paris Fashion Week, the collection reads as a day-to-night wardrobe for the working woman, celebrating her at every stage. The images sit inside STELLACORP, an imagined material innovation company focused on the next generation of cruelty-free alternatives.
The season takes a clear position on exotic skins. Vegan iterations of snake and ostrich finishes are developed with mycelium, the root-like structures of fungi. Exotics are banned at fashion weeks in London, Copenhagen, and Melbourne, yet their use continues to grow because of high profitability. Every year, more than 1 million ostriches and 500,000 wild pythons are killed for fashion. Stella McCartney has never harmed a single creature.
Clothes lean into house codes. Power shoulders sharpen Savile Row suiting. Knits, draped dresses, and tops bring an 80s reference up to date. Proportions shift from structured volumes to fluid lines and close, waist-focused shaping. Ready-to-wear uses 96% conscious, 100% cruelty-free materials.
Mendes appears in the campaign and in an immersive, interactive digital shopping session, ‘Shop With Stella: Winter 2025.’ Streaming on the brand’s website from September 15, the event is the first in a new series for the British designer. It introduces an experience for audiences to engage and shop.
Casting draws from the runway. Natalia Vodianova, Amelia Gray, Karolina Spakowski, Haojie Qi, Song Ah Woo, Angelina Kendall, Yilan Hua, Agel Akol, Caitlin Soetendal, Claire Marie, Victoria Fawole, and Hanna Leszek all walked the Winter 2025 show in March and return here.
A focal product moment lands with a limited-edition Stella McCartney x Jeff Koons organic cotton t-shirt. Koons’s “Untitled (Girl with Dolphin and Monkey)” meets the house’s “Slippery When Wet” slogan, a crossing of fashion and art between longtime friends.
