adidas and Yohji Yamamoto’s Y-3 taps Daido Moriyama for a cinematic Fall/Winer 2025 campaign.
adidas and Yohji Yamamoto’s Y‑3 taps Daido Moriyama to shoot its FW25 campaign, yielding a filmic lookbook staged against modern Tokyo concrete. The Three Stripes are pared back to a quiet signal and worked into tech‑lean tailoring. An edited apparel lineup lands alongside a concise pack of new Y‑3 sneakers.
Shot inside a well‑known Brutalist apartment block in Kawasaki‑shi, the monochrome images chase hard light, deep shadow, and clean angles—more expressionist mood than nostalgia. Oversized outerwear, asymmetrical black‑and‑white panels, and black hooded silhouettes set the tone. Tailored pieces—a trench, a relaxed blazer, and baggy suit trousers—are interrupted by white patchwork and contrast stitching, like deliberate repair. Elsewhere, the Three Stripes take on a monastic calm, running up the center of a hoodie panel.
Footwear stays true to Y‑3’s sleek futurism built on adidas foundations. The Y‑3 GENDO TRAIL, Y‑3 TOKYO, Y‑3 STAN SMITH, and Y‑3 GSG9 BOOT arrive in smooth leathers with overlays reduced to essentials. The STAN SMITH stands out with a duo‑tone treatment, while the TOKYO skews away from pure performance toward a vintage cadence.
