With glimpses of crystal, denim, and graffiti-lined bathrooms, the campaign portrays a story of elegance.
Summary
- The campaign’s visuals are shot in black and white, referencing the energy of the brand’s 30th-anniversary runway show.
- The imagery aims to portray fleeting moments from a night out, including scenes of a limousine arrival and a kiss on a dance floor.
For its Fall/Winter 2025 eyewear campaign, photographed Mert Marcus, DSQUARED2 revisits the energy of its recent 30th-anniversary runway show. The brand cast Irina Shayk and Alex Consani as the female leads, joined by a larger cast in a series of raw, black and white visuals.
The campaign is built around snapshots of a night out. The images depict specific, fleeting moments: a bare leg stepping from a black limousine, a kiss on a dance floor, red neon lights in a bathroom with graffiti, and glimpses of crystals and denim. The collection of scenes is meant to portray a sense of chaos and connection.
Through this imagery, the campaign acts as a tribute to the brand’s established vision. It references what DSQUARED2 has built over the years while presenting its current direction.
