MoMA and Hyundai Card mark a new phase in their partnership with the launch of Seoul’s first MoMA Bookstore.
Summary
- MoMA and Hyundai Card open the first dedicated MoMA Bookstore in Seoul’s Dosan Park.
- The space offers over 200 titles alongside design objects and exhibition catalogues.
- The launch deepens a nearly 20-year partnership between MoMA and Hyundai Card.
Seoul has a new destination for art and design devotees: the first dedicated MoMA Bookstore outside New York, opened in collaboration with Hyundai Card.
Set in Dosan Park, an area already known for Hyundai Card’s cultural experiments like the Cooking Library and Iron Wood, the bookstore feels more like a curated salon than a shop. The shelves carry over 200 titles and more than 1,100 copies spanning exhibition catalogues, art theory, and design volumes, alongside select objects from the MoMA Design Store. It is a space that caters to both professionals and casual browsers who want to engage with art in a tactile way.
The project is the latest chapter in MoMA’s long relationship with Hyundai Card. Their partnership has shaped Korea’s cultural landscape through exhibitions ranging from Tim Burton’s world in 2012 to the Young Architects Program and more recent shows that spotlighted media and performance art. Hyundai Card has also supported MoMA programming in New York, bringing Korean artists into the museum’s orbit.
This bookstore is not just about commerce. Its design, created by Hyundai Card, makes the visit an artistic experience in itself, extending the museum’s ethos of bringing art into everyday life. For Seoul’s cultural crowd, it is another sign that the city is firmly on the global art map.
