The brand’s latest collection draws on nature, longevity, and the idea of finding stillness in a restless culture.
Summary
- Nude Project debuts the Gardening Club Collection, with a focus on calm and longevity.
- Inspirations include César Manrique and the Netflix series Live to 100: Secrets of the Blue Zones.
- Earth-toned separates and relaxed tailoring encourage slower rhythms of living.
Nude Project’s new release, titled Gardening Club, is not only a seasonal collection but a statement of intention. It speaks to the value of pausing, of shifting attention to the essentials, and of finding clarity in the everyday. The campaign line, “your head is your garden,” frames the drop as both wardrobe and reflection.
The design team drew from the Spanish artist and environmentalist César Manrique as well as the Netflix series Live to 100: Secrets of the Blue Zones. Both influences reinforce a focus on longevity and balance, with the collection placing comfort and practicality at its core.
Hoodies, zip-ups, long sleeves, and trousers arrive in relaxed cuts, conceived for transitional dressing. The palette holds close to the earth with greens, browns, and neutrals, underscoring the natural references while keeping the pieces versatile. Utility is balanced by ease, resulting in clothes that sit lightly in daily life rather than overwhelm it.
For co-founder and creative director Bruno Casanovas, the project reflects an intentional shift. “We live in a time of overstimulation,” he notes, framing the collection as a call to do less but with more presence. The message may seem a departure for a brand born online, yet the gesture signals a move toward depth over noise.
The full Gardening Club collection is now available through Nude Project’s site, accompanied by campaign imagery that brings the slower rhythm to life.
