The designer’s latest campaign strips fashion back to form and texture, creating stark visuals that focus on shape and detail.
Summary
- FW25 campaign highlights sculptural volumes, asymmetry, and deconstructed details.
- Neutral palette with black, grey, and faded blue anchors the collection.
- Now available through JiyongKim’s online store.
JiyongKim’s Fall/Winter 2025 campaign strips everything down to its core. Set against pared-back backdrops, the images draw attention to the structure of the clothes, where volume and silhouette take center stage. The effect is stark yet controlled, using light as both frame and filter.
The photographs bring out the designer’s signatures: oversized outerwear, layered proportions, and cuts that interrupt symmetry. Knotted accents hold garments in place while rough seams and frayed edges hint at a deconstructed sensibility. The collection builds tension between sharp construction and looseness, a balance that keeps the work in constant motion.
The palette narrows in on blacks and greys with a wash of faded blue. The restraint makes every seam and surface feel amplified, whether captured in close-up or stretched across a full portrait. Texture becomes its own narrative, from the grain of heavy fabric to the luster of sun-bleached finishes.
The FW25 collection is now available to shop through JiyongKim’s online store.
