Before their debut show in Paris, Jack McCollough and Lazaro Hernandez release a campaign photographed by Talia Chetrit.
Summary
- Loewe’s new creative directors, Jack McCollough and Lazaro Hernandez, are introducing their tenure with a campaign centered on a cast of emerging actors.
- Shot by Talia Chetrit, the portfolio features seven actors, including the leads of upcoming projects from Baz Luhrmann and Scarlett Johansson.
- The campaign precedes the duo’s first womenswear collection for the house, set to show in Paris on October 3.
For their first statement at Loewe, designers Jack McCollough and Lazaro Hernandez are looking to a new generation of onscreen talent. A teaser campaign, photographed by Talia Chetrit, introduces a cast of seven young actors as a prelude to the duo’s debut womenswear show on October 3.
The selection connects the brand to a series of notable upcoming projects. Among the cast is Isla Johnston, who will take the lead role in Baz Luhrmann’s Joan of Arc biopic, and Erin Kellyman, who has a part in Scarlett Johansson’s directorial debut, “Eleanor the Great.” The campaign also features Lewis Gribben, slated to appear in the Ridley Scott-produced “Blade Runner 2099.”
The portfolio is rounded out by individuals with recent critical recognition. Megan Northam received a César nomination for the film “Rabia,” while actor-director Eva Victor was noted for her film “Sorry, Baby” at Sundance. Théodore Pellerin, known for roles in films like Xavier Dolan’s “It’s Only the End of the World,” and Orlando Norman of the Apple TV+ series “Silo,” complete the group.
