A new collaboration from Marc Jacobs and A.P.C. channels friendship and 80s student life in New York and Paris.
Summary
- Marc Jacobs and Jean Touitou translate their decades-long friendship into a collegiate-inspired capsule.
- The FW25 lineup revisits 80s campus style with varsity jackets, denim, and penny loafers.
- Launching October 2, the collection will be available at Marc Jacobs, A.P.C., and online, priced $100–$1,295.
The friendship between Marc Jacobs and Jean Touitou goes back to the 90s. For Fall 2025, that connection is translated into a capsule that takes inspiration from their student years, imagining a university that stretches between New York and Paris.
Pieces come together with a clear nod to campus life in the 1980s. A varsity jacket in wool and cowhide is detailed with a crest that combines both designers’ names. Striped polos and rugby shirts sit alongside crisp Oxford button-downs, while denim anchors the collection through jeans, skirts, and chore jackets. Touches of autobiography surface in graphics: Jacobs’ Paris transit pass from the 80s appears on a sweatshirt, and Touitou’s Sorbonne student card is reprinted on a T-shirt.
The accessories extend the narrative without breaking stride. Jacobs’ well-known Tote Bag is reintroduced as “The A.P.C. Tote” in brown leather, matched by a patchwork denim version embroidered with crest motifs. A penny loafer adds another layer, inset with Roman-style coins bearing the designers’ profiles, a small but pointed symbol of their shared history.
The Marc Jacobs x A.P.C. collection will be available October 2 at Marc Jacobs boutiques, A.P.C. stores, and online at marcjacobs.com and apc-us.com, with prices ranging from $100 to $1,295.
