Alice Goddard is a London-based fashion stylist and editor recognized for her independent, quietly influential approach to image-making. She studied fashion design at Central Saint Martins before shifting her focus to styling and editorial work, where she developed a distinct eye for understated yet precise visual storytelling.
She is the co-founder of Hot and Cool, the biannual fashion and art magazine she launched in 2010 with photographer Theo Sion. The publication quickly gained attention for its unfiltered tone and thoughtful mix of established and emerging voices in fashion. After a break, Hot and Cool returned with a renewed focus on personal expression and timeless perspectives, continuing to shape the independent publishing landscape.
As a stylist, Goddard has collaborated with Chanel, Gucci, Margaret Howell, Stefan Cooke, Mulberry, Tom Ford, and Miu Miu. Her editorial work has appeared in Vogue Hommes International, i-D, Harper’s Bazaar Italia, W Magazine, Pop, Document Journal, and Arena Homme +.
Her styling is defined by a minimal, instinctive sensibility that merges refinement with realism. She often mixes designer pieces with vintage or everyday garments, creating images that feel spontaneous but deeply considered. Recent work includes campaigns for Stefan Cooke and stories for Arena Homme +. Balancing her editorial and commercial projects, Goddard continues to shape a visual language that values authenticity, subtlety, and collaboration across all aspects of her work.
