Jane How
- Born: London, United Kingdom
- Nationality: British
- Notable Works and Collaborations: Longtime Fashion Director at Self Service; campaigns and editorials for Chanel, Gucci, Zara, Kenzo, and Emilio Pucci; collaborations with photographers Nick Knight, Mario Sorrenti, and Alasdair McLellan; creative partnerships with designers Hussein Chalayan and Claire Waight Keller.
- Signature Style or Philosophy: Known for refined, natural styling that emphasizes character, attitude, and the quiet power of clothing rather than overt statement or excess.
Jane How is a London-based fashion stylist and creative consultant whose career spans more than three decades. She began working in fashion in the early 1990s, collaborating on editorial shoots in London for magazines such as i-D and The Face with photographer Mark Borthwick.
Her work helped establish the visual identity of the French publication Self Service from its early days, where she styled its inaugural cover in 1994. Over time, she moved into luxury advertising and high fashion editorials, working with photographers including Nick Knight, Mario Sorrenti, and Alasdair McLellan, and styling campaigns for houses such as Chanel, Gucci, Zara, Kenzo, and Pucci.
As Fashion Director at Self Service, How continues to guide the magazine’s visual language while maintaining a presence across international publications and campaigns. Her approach carries an understated precision, rooted in her deep understanding of how clothes communicate character and attitude.
Throughout her career, she has maintained close creative relationships with designers including Hussein Chalayan and Claire Waight Keller, contributing to both runway styling and brand image. Based in London, she continues to work globally, with recent campaigns and editorials in 2025 underscoring her steady influence and enduring relevance in contemporary fashion.
