- Founded In: 1968
- Founders: Jil Sander
- Headquarters: Milan, Italy
- Current Creative Director: Simone Bellotti
- Current CEO: Axel Keller
- Known For: Jil Sander redefined modern minimalism with sharp tailoring, clean silhouettes, and a focus on premium fabrics that elevate everyday essentials. The brand is best known for its precise cuts, neutral color palettes, and an approach to luxury that prioritizes restraint over excess. A turning point came with the introduction of impeccably crafted menswear and the +J collaboration with Uniqlo, which brought her signature aesthetic to a broader audience.
Jil Sander is a German fashion house defined by a rigorous and intellectual approach to minimalism. Founded by the designer Jil Sander in Hamburg in 1968, the brand established a reputation for its precise tailoring, neutral palettes, and an emphasis on silhouette and high-quality fabrication over ornamentation. The house became a key reference for a purist aesthetic, offering a modern alternative to the more decorated styles of the late 20th century.
Throughout its history, the brand’s core identity has been interpreted by different creative directors. The period under Raf Simons, from 2005 to 2012, is often noted for introducing a new modernism and emotional depth to the house’s strict codes. More recently, from 2017 to 2025, the husband-and-wife duo Lucie and Luke Meier were credited with bringing a sense of warmth, craft, and softness to the brand’s clean lines, successfully reconnecting it with a contemporary audience.
Now under the ownership of OTB Group and the creative direction of Simone Bellotti since March 2025, Jil Sander has entered its next phase. Bellotti, who has extensive experience from his time at Gucci and Bally, is expected to blend the brand’s architectural foundations with his own sensibility for poetic and restrained design. The house continues to represent a thoughtful and composed form of dressing, valued for its consistency and clarity in a crowded fashion landscape.
