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Editorial Team
editor@topbagshop.com.cn
August 27, 2025
Tech
Inside the Hasselblad X2D II 100C with 100MP and HDR
The Hasselblad X2D II 100C arrives as a new flagship, a medium-format camera that centers on image fidelity and practical control.
August 27, 2025
Campaigns
Alaïa Frames Summer-Fall 2025 On The Northern French Coast
For Summer Fall 25, Alaïa looks outward. Pieter Mulier and photographer Tyrone Lebon extend a long collaboration into new ground..
August 26, 2025
Campaigns
Chloé Presents Fall 2025 Campaign
Chloé’s Winter 2025 campaign centers on American model Grace Hartzel, photographed by David Sims under the creative direction of Chemena Kamali.
August 21, 2025
Campaigns
Portraits of Craft Define LOEWE’s Fall Campaign
Brand Ambassador and actor Jiang Qiming appears with Lesley Manville, Felix Kammerer, and Raffey Cassidy as the collection’s portrait cast.
August 21, 2025
Campaigns
Tilda Swinton Leads Gentle Monster’s BOLD 2025 Collection
Gentle Monster’s latest release expands on the original BOLD line with new silhouettes and optical styles, led by Tilda Swinton.
August 21, 2025
Campaigns
Tom Ford Presents Haider Ackermann’s First Campaign
Haider Ackermann’s debut campaign for Tom Ford extends the narrative of his first runway show for the house.
August 18, 2025
Collections
FRAME Launches a Limited-Edition Tennis Capsule
The Californian fashion house introduces a limited-edition tennis capsule, timed to the U.S. Open.
August 18, 2025
Campaigns
Fragrances
Miu Miu’s Miutine Finds Its Face in Emma Corrin
Fronted by Emma Corrin and created by Dominique Ropion, Miutine is Miu Miu’s first fragrance launch under its L’Oréal license, with a global release on Thursday.
August 14, 2025
News
CFDA Links With Paul Smith’s Foundation
The CFDA and Paul Smith’s Foundation are joining forces on a new Designer-in-Residence opportunity that places one American designer in the Fashion Residency at Studio Smithfield in London.
August 14, 2025
News
VIRGINIA Is Pharrell’s Creative Base for Releases, Events, and Collaborations
Pharrell launches VIRGINIA as a named space for live events, limited-edition merch, new music, and early access to collaborations.
August 12, 2025
Campaigns
Burberry Back to the City Follows a Red Bus Route Across London
The film moves from the National Gallery to the London Eye to Trafalgar Square with a soundtrack created exclusively for Burberry by Jimothy Lacoste.
August 7, 2025
Campaigns
FASHION MODELS
Amelia Gray Fronts Stella McCartney’s Vegan Elyse Platform
Stella McCartney has handed the keys to her Elyse shoe to Amelia Gray, tapping the model to highlight a silhouette that blends subtle Savile Row rigor with off-duty ease.
August 6, 2025
News
Chopard Partners with Dimoo of Pop Mart for Qixi Special Release
Chopard dresses Dimoo in Ice Cube for a China only Qixi drop with 288 sets online and a larger boutique figure for dedicated collectors.
August 4, 2025
Beauty
Dior Beauty Opens First Canada Boutique at Royalmount
Montreal gets Dior’s full beauty universe, from La Collection Privée to pro-level services, in a polished new address.
July 31, 2025
Campaigns
Chloë Sevigny Joins Kate Moss for Saint Laurent’s “Velvet Heat”
Kate Moss trades the runway for the driver’s seat, steering Saint Laurent’s Fall 2025 pre‑collection through Los Angeles with Chloë Sevigny and Frankie Rayder.
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