Montreal gets Dior’s full beauty universe, from La Collection Privée to pro-level services, in a polished new address.
Montreal just scored a first for Canada. Dior Beauty has opened a boutique at Royalmount, inside Rennaï, bringing fragrance, makeup and skincare into one dedicated space. The design nods to 30 Avenue Montaigne with marble, rich textiles and gleam, but keeps the layout clean and easy to navigate.
Fragrance leads the story. Expect the house’s icons, from Miss Dior and J’adore to Sauvage and Dior Homme, alongside La Collection Privée Christian Dior crafted under perfume creation director Francis Kurkdjian. Accessories tied to the collection, including trunks, cases and caps, are part of the offer.
Beauty counters line up the color hits. Rouge Dior, Dior Addict and skincare ranges like L’Or de Vie sit in focused zones, with consultations tailored to skin and scent. It reads less like a department floor and more like a considered studio, which keeps the experience personal and unhurried.
There are artful touches too. Collaborations and limited pieces appear in the mix, such as Eva Jospin’s Miss Dior trunk, a small reminder that the house treats packaging and objects as part of its vocabulary. It is the kind of detail Montreal clients will clock fast, especially those who collect.
The timing tracks with Dior’s broader retail push for beauty. After planting its first U.S. fragrance and beauty boutique in SoHo, the brand is extending its North American footprint with focused doors that put service and storytelling front and center. Montreal, with Royalmount’s luxury mix, feels like a natural next stop.
