Valentino hands over its studded glass to a squad of internet creators for a total visual overhaul.
Summary
- The Project: Valentino Beauty has commissioned seven digital artists to reinterpret the Born in Roma Donna and Uomo fragrance bottles through video and motion graphics.
- The Talent: The roster includes Infiniteyay, Daily Splice, Xeocho, Chrissie Abbott, Andrew Knives, Maria Ines Guil, and Simon Bailley.
The studded rockstud bottle usually sits pretty on a vanity, but Valentino Beauty just decided to let it glitch. They handed the keys to the Born in Roma visual identity over to a roster of digital artists with a simple directive to remix the classics.
Those classics—the Donna and Uomo flacons—are getting a heavy edit from seven specific creators. Infiniteyay, Daily Splice, Xeocho, Chrissie Abbott, Andrew Knives, Maria Ines Guil, and Simon Bailley stepped in to apply their specific lenses to the glass.
Through that glass, the brief remained intentionally wide. The house encouraged total expressive freedom in video or still formats as long as the core vibe remained recognizable.
Recognizable doesn’t mean static, so the results are hitting the brand’s Instagram as a sort of makeshift art gallery. It shifts the focus from a standard campaign launch to a rotating exhibition of the signature pink aesthetic.
That aesthetic now operates as a vehicle for individual digital style. It proves that even a global fragrance pillar can still find room to get a little weird online.
