Daisy Edgar-Jones joins Karlie Kloss and Ana de Armas as the newest face of Estée Lauder.
Summary
- Daisy Edgar-Jones has been named the newest Global Brand Ambassador for Estée Lauder, marking her first major partnership in the beauty industry.
- Her debut campaign across skincare, makeup, and fragrance is launching on February 2.
- The announcement coincides with a busy acting schedule for Edgar-Jones, including roles in a Sense Sensibilityadaptation and a heist film with Denzel Washington.
Daisy Edgar-Jones is having a very busy year. The British actor, who originally captured attention in the television adaptation of Normal People, is already juggling a packed filming schedule that includes playing Elinor Dashwood in a new version of Sense Sensibility and starring opposite Denzel Washington and Robert Pattinson in an upcoming heist movie. Now she is adding a major fashion credential to her resume. On January 8, Estée Lauder announced Edgar-Jones as its newest global brand ambassador.
This partnership marks the actor’s first official entry into the beauty industry as a brand ambassador. Starting February 2, we will see Edgar-Jones fronting campaigns for skincare, makeup, and fragrance. The ads are scheduled to run across print, digital, and in-store displays. By signing this deal, she joins a recognizable list of current ambassadors that includes model Karlie Kloss and actor Ana de Armas.
According to the brand, Edgar-Jones was the right choice because she captures a specific mix of energy and elegance. Justin Boxford, Estée Lauder’s global brand president, noted in a statement that “Daisy is very much the breakout star of her generation.” Boxford explained that she embodies the brand’s ethos, describing her as “aspirational yet approachable” with a “confident, youthful spirit and innate sense of style.”
For Edgar-Jones, the move into beauty marketing connects directly to her work on screen. “As an actress, I love how makeup can tell a story of who we are,” she said in the same statement. She noted that she has always admired how the company celebrates confidence and individuality in women, pointing to the “legacy, elegance, and strength” of the brand as key inspirations.
The Twisters star described the appointment as “surreal” and noted that joining the team “truly feels like a family.”
