MAC Cosmetics pivots back to editorial content by placing Doja Cat on the cover of its newly refreshed digital platform.
Summary
- The Revival: Nicola Formichetti is dusting off MACzine after a ten-year hiatus to serve as a sandbox for raw, experimental concepts. The global creative director views the social-first reboot as a return to the brand’s creative playground.
- The Cover Star: Doja Cat fronts the relaunch issue as the first cover star in a decade. As global ambassador, she sets the visual tone for a platform designed to test ideas too risky for main campaigns.
- The Product: The musician is simultaneously releasing a Lip Kit to anchor the editorial feature. MAC Cosmetics engineered the formula to match the viral red shade she wore to the 2025 VMAs.
Ten years ago, Nicola Formichetti treated MACzine as a sandbox for his team’s oddest ideas. The global creative director is now bringing the archival project back into circulation to give the beauty giant a sharper, social-first edge. He describes the original run as a chaotic space where the brand tested concepts that felt too risky for traditional campaigns.
That experimental spirit finds a physical form in Doja Cat. The global ambassador fronts the relaunch issue as the first cover star in a decade. While she often plays with prosthetic looks, this specific editorial appearance centers on a high-impact red paint job.
That crimson pigment anchors her new standalone Lip Kit. MAC Cosmetics developed the set to replicate the exact shade the singer wore during her viral appearance at the 2025 VMAs. Fans can finally buy the formula behind that red carpet moment.
