Rare Beauty teams with Tajín for a limited duo in chile inspired shades, serving color with purpose and flavor.
Rare Beauty’s first-ever collaboration steps into the spice aisle. Partnering with Tajín, the cult-favorite Mexican seasoning, the brand is introducing a two-piece Cheek Lip Set that takes its cues from chile tones and sun-warmed reds.
The edit features two full sizes. Soft Pinch Liquid Blush in Chamoy is a deep red brown shade inspired by the tangy Mexican sauce. A single dot delivers Rare Beauty’s signature high-impact flush that feels dewy and lightweight. Positive Light Luminizing Lip Gloss in Clásico mirrors Tajín’s iconic seasoning with a terracotta base, flecked with copper and gold shimmer for a hydrated, glossy finish.
Selena Gomez calls the collaboration a way of celebrating culture, energy, and shared moments. The shades reflect that approach, designed to feel bold yet effortless, like a quick pinch of seasoning that changes the entire dish.
The partnership also extends beyond makeup. As part of this collaboration, Rare Beauty will make a donation to the National School of Ceramics in honor of Tajín’s work with the organization, supporting the preservation of Mexico’s ceramic traditions.
The Rare Beauty x Tajín Cheek Lip Set is limited edition and retails for $30. Shop the set-exclusive Chamoy blush and Clásico gloss now at Sephora, Sephora Mexico, and rarebeauty.com.
