Rosie Huntington-Whiteley becomes Gisou’s first global ambassador, debuting the brand’s Honey Milk 5-in-1 Styling Cream.
Gisou has a new face. Rosie Huntington-Whiteley signs on as the brand’s first global ambassador, a move that coincides with Gisou’s entry into styling.
For co-founder Negin Mirsalehi, the match was obvious. Huntington-Whiteley’s influence is broad, her taste decisive, and her hair has long been a calling card. She has championed the brand before, from product mentions to an appearance at the London pop-up.
This time, she introduces what Gisou is calling “a new era in hair styling”: the Honey Milk 5-in-1 Styling Cream. The launch is set for August 22, with the campaign led by Huntington-Whiteley.
The cream blends honey from Mirsalehi’s Bee Garden with milk protein and hyaluronic acid. The result is a formula that locks in moisture, smooths frizz, adds shine, protects against heat, and keeps hair soft yet controlled for up to three days. Weightless and high-performing, it’s designed to feel as effortless on day three as it does right after styling.
The 150 ml tube retails for $29 USD. Those who sign up early on Gisou.com have the chance to win a spot on the brand’s PR list, which includes first access to the launch.
Huntington-Whiteley frames the partnership around self-expression, calling hair “your best accessory” and a reflection of identity. The message is as much about style as it is about ritual.
On shelves, Gisou continues to expand. The brand is a strong performer at Sephora and is landing in Space NK in London next. Beyond hair, honey has opened doors in lip care, where the curved-bottle lip oils have become a design favorite.
The bestseller remains the Honey Infused Hair Oil, the product that launched it all. The United States accounts for half of the business, followed by Europe, with the Middle East and Australia quickly growing.
