A new short film directed by Spike Jonze and Halina Reijn frames Gucci’s La Famiglia collection in a cinematic family drama.
Summary
- Gucci debuts The Tiger, a short film by Spike Jonze and Halina Reijn.
- Cast includes Demi Moore, Edward Norton, Keke Palmer, and Kendall Jenner.
- Screenings set for New York and Milan with tickets available on gucci.com.
Gucci has teamed up with Spike Jonze and Halina Reijn for The Tiger, a short film that makes its world premiere in Milan on September 23. Starring a cast that stretches from Hollywood heavyweights to runway regulars, the project puts Demna’s La Famiglia collection into a narrative that feels both theatrical and unnervingly intimate.
At the center of the story is Barbara Gucci, played with icy restraint by Demi Moore. She is Head of Gucci International and Chairman of California, hosting her birthday at the family’s estate. The guest list includes her children and an outsider of honor, setting the stage for a carefully orchestrated evening that inevitably spirals out of control. Between the polished table settings and polite exchanges, fissures appear. Barbara’s drive to keep the company name intact collides with her need to impress, parent, and control in equal measure. By the time the night turns, the façade has already begun to break.
The ensemble cast adds weight to the family drama. Edward Norton, Ed Harris, and Elliot Page round out the patriarchal figures, while Keke Palmer, Alia Shawkat, and Julianne Nicholson embody the shifting energy of the younger generation. Fashion meets pop culture with Kendall Jenner and Alex Consani making appearances, their roles underscoring Gucci’s ability to collapse the distance between cinema and the runway.
The Tiger is not just a mood piece for the collection, but a reminder of Gucci’s ongoing experiments with narrative. For Demna, La Famiglia becomes more than a concept, it is a vehicle for exploring loyalty, reputation, and the cracks that run through even the most controlled images of power.
Following the Milan premiere, screenings are set for Cinema Village in New York on September 24 and Palazzo Mezzanotte in Milan on September 25. Tickets are available through gucci.com.
