Brooklyn-based artist and illustrator Richard Haines scales his sketches to room size, turning the Hermès showroom into a living gallery.
Richard Haines, a Brooklyn-based artist and illustrator, is known for his quick, fluid sketches that capture fashion at its most dynamic. With just a few confident lines, Haines illustrates the movement, shape, and mood of his subjects, translating fleeting moments into lasting visuals.
For its Men’s SS25 collection, Hermès commissioned Haines to expand his work beyond the sketchbook. The artist’s distinctive drawings were enlarged into life-sized silhouettes and strategically placed throughout the brand’s showroom. Guests navigated among illustrated figures mid-stride and in casual poses, experiencing the collection as part of an interactive art installation.
The collaboration didn’t stop at standing figures; even lounge chairs were transformed into artistic objects, upholstered with fabric featuring Haines’s bold illustrations. Furniture and fashion seamlessly interacted, reinforcing the artistic vision while maintaining a cohesive and elegant feel.
Hermès has a longstanding tradition of partnering with artists whose sensibilities align with the brand’s refined craftsmanship and aesthetic rigor. Collaborations like this with Richard Haines underline the house’s commitment to meaningful creative dialogues, seamlessly blending fashion, art, and the immersive experience of design.
