The streetwear pioneer applies his signature minimalist aesthetic to a professional medium format camera.
Summary
- Hiroshi Fujiwara has reimagined the Fujifilm GFX100RF with a hand-polished, glossy black finish and custom knurled accessories.
- The collaboration includes a new film simulation called FRGMT BW, designed to produce gritty, high-contrast monochrome images.
- Limited to a Japan-exclusive lottery beginning December 20, 2025, the camera retails for approximately $6,375.
The intersection of high-functioning technology and streetwear notoriety usually results in a simple logo slap, but Hiroshi Fujiwara approaches his latest project with a different intent. The godfather of Harajuku style has turned his attention to medium format photography, partnering with Fujifilm to create the GFX100RF Fragment Edition. While Fujiwara has previously influenced everything from sneakers to home goods, this release sees him applying his minimalist code to a serious imaging tool.
Visually, the camera demands attention through subtraction. The standard GFX100RF is known for its utilitarian matte texture, yet this special edition opts for a deep, blacked-out finish. The top case and anodized aluminum body undergo a hand-polishing process, resulting in a glossy, mirror-like luster. It is a deliberate shift from the typical rugged camera aesthetic, moving toward something that feels closer to a luxury object. Fujiwara’s signature lightning bolt logo appears on the top case, quiet and small, while the startup screen greets users with the fragment design branding.
The modification goes beyond the exterior casing. Fujiwara worked with Fujifilm to develop a dedicated film simulation recipe named FRGMT BW. This software addition is specific to this model, created to produce monochromatic images with gritty textures, strong tonal contrasts, and dramatic shadow play. It offers a distinct visual signature that leans into the mood of classic black-and-white photography but maintains a modern sharpness.
Despite the cosmetic overhaul, the machine remains a professional workhorse. It carries the same 102-megapixel large-format sensor found in the standard line, ensuring that the image quality matches the exterior’s promise. The fixed 35mm f4 lens and X-Processor 5 engine remain unchanged, preserving the camera’s speed and versatility for street or studio work. It also supports ProRes 422 recording for 4K video, meaning this collectible is fully capable of fitting into a professional production workflow.
Tactile details further separate this model from the mass-market version. The package includes a custom leather strap cut from a single hide and a lens hood finished with knurled, polished surfaces. These touches reinforce the idea that this is a camera meant to be held and used, not just displayed on a shelf.
Getting one will require significant effort (and likely some luck). The release is exclusive to Japan and sales will occur via a lottery system on the Fujifilm Mall. The raffle begins on December 20, 2025, with the price set at ¥998,000 JPY, or roughly $6,375 USD. For those watching from abroad, the secondary market may soon be the only option to secure what is shaping up to be one of the year’s most elusive tech accessories.
