Chanel’s Eyewear Frames a New View for Fall Winter 2025

Mathilda Gvarliani stars in Chanel’s latest eyewear campaign, captured by David Sims in portraits that put precision and presence first.

CHANEL Fall Winter 2025/26 Eyewear ad campaign featuring model Mathilda Gvarliani photographed by David Sims Review
CHANEL Fall Winter 2025/26 Eyewear ad campaign featuring model Mathilda Gvarliani photographed by David Sims | Courtesy of CHANEL

Summary

  • David Sims photographs Chanel’s Fall Winter 2025/26 eyewear campaign.
  • Mathilda Gvarliani embodies modern elegance through sculpted light and minimal styling.
  • The frames balance geometry and softness, giving personality center stage.

Chanel’s Fall Winter 2025/26 eyewear campaign centers on focus and form. Photographer David Sims captures Mathilda Gvarliani in pared-back portraits that bring her gaze, and the frames that define it, to the forefront. Each image relies on light and simplicity to express Chanel’s quiet confidence.

The collection explores geometry as expression. Oversized squares, elongated rectangles, and modern aviators are reworked with clean lines and volume that feels effortless. Every pair is meant to accent personality rather than conceal it, a design language that stays true to Chanel’s balance of discipline and ease.

CHANEL Fall Winter 2025/26 Eyewear ad campaign featuring model Mathilda Gvarliani photographed by David Sims Review
Chanel Fall Winter 2025/26 Eyewear Campaign
CHANEL Fall Winter 2025/26 Eyewear ad campaign featuring model Mathilda Gvarliani photographed by David Sims Review
Chanel Fall Winter 2025/26 Eyewear Campaign

CHANEL Fall Winter 2025/26 Eyewear ad campaign featuring model Mathilda Gvarliani photographed by David Sims Review
Chanel Fall Winter 2025/26 Eyewear Campaign
CHANEL Fall Winter 2025/26 Eyewear ad campaign featuring model Mathilda Gvarliani photographed by David Sims Review
Chanel Fall Winter 2025/26 Eyewear Campaign
CHANEL Fall Winter 2025/26 Eyewear ad campaign featuring model Mathilda Gvarliani photographed by David Sims Review
Chanel Fall Winter 2025/26 Eyewear Campaign

Sims’ portraits highlight how minimalism can carry strength. The eyewear sits as part of the face, not apart from it, revealing rather than styling the wearer.

The campaign is now live across Chanel boutiques and online, offering a close look at the new collection and its study in light, proportion, and presence.

In this article:
Chanel David Sims