Priya Ahluwalia joins PUMA for her first sneaker collaboration, debuting a reworked Suede with global launch this October.
Summary
- Priya Ahluwalia partners with PUMA for her first sneaker collaboration.
- The Suede is reworked with sculpted lines, metallic midsoles, and co-branded details.
- A mentorship program launches with the project to support young creatives.
Priya Ahluwalia’s debut sneaker collaboration has arrived, and it comes in the form of PUMA’s most enduring classic, the Suede. First introduced in 1968, the silhouette has lived through hip-hop, skateboarding, and streetwear, becoming a touchstone across subcultures. Now it enters a new chapter, filtered through Ahluwalia’s design eye.
The project began last year, when Ahluwalia showed PUMA’s Speedcat during her London Fashion Week runway. That partnership has grown into a full collaboration, with the Suede at its center. Her version of the shoe features fluid curves, a metallic-effect gradient midsole, and a streamlined palette of black and silver. TPU overlays at the Formstrip and mudguard push it forward, while co-branded details and custom packaging give it its own identity. A friends-and-family edition arrives in all white.
For the campaign, PUMA and Ahluwalia spotlight everyday stories in a series of short films, celebrating personal moments and the small silver linings that define them. The collaboration also goes beyond product. A new mentorship program for young creatives between 18 and 25 invites filmmakers, designers, and storytellers to apply, offering guidance and visibility in an industry where access can be scarce.
The PUMA Suede by Ahluwalia will see a limited pre-release on October 1 through Ahluwalia.world, followed by a global launch on October 4 at select PUMA retailers.
