Gucci’s new Shift sneaker merges movement, heritage, and everyday versatility, available first online starting September 16.
Summary
- First shown at Cruise 2026 in Florence, the Shift is now arriving online.
- Women’s versions mix GG mesh, suede, and ballerina-inspired soles.
- Men’s editions feature bold Web detailing and maxi-logo outsoles.
Gucci has introduced a new sneaker, the Shift, a design that takes its cues from the pace of now. First seen during the Cruise 2026 show in Florence, the shoe is built light and low to the ground, with the House’s Web stripe running through the design as a link to its equestrian past.
For women, the Shift takes a more fluid approach. Mesh GG fabric is set against soft suede, with elastic inserts along the sides that emphasize its easy, deconstructed feel. The sole is flat, almost ballerina-like, pulling a touch of elegance into the sneaker frame. Details arrive in small doses: a gold Interlocking G charm threaded through the laces, the Web stripe along the side, and a Web pull at the heel. Colorways range from neutral suede to technical fabric mixes and GG canvas.
The men’s version comes with sharper edges. A Web stripe detail runs across the tongue and back, with stitching along the side echoing the same motif. The outsole is stamped with a maxi logo that gives the sneaker its statement. The palette spans smooth leather, washed leather, and GG canvas, keeping the design direct but varied.
Gucci Shift is lightweight and versatile, meant for the rhythm of everyday life while still carrying a sense of the House’s signature refinement. Its arrival online September 16 marks the start of a new chapter for the brand’s sneaker lineup.
