LOEWE and On Introduce Their First Co-Designed Sneaker

LOEWE and On launch their first co-designed sneaker, the Cloudsolo, merging Spanish craft and Swiss performance for everyday movement.

LOEWE × On Fall Winter 2025 Collection Review
LOEWE × On Introduce The Cloudsolo Sneaker | Courtesy of LOEWE

Summary

  • The Cloudsolo is the first sneaker co-designed by LOEWE and On.
  • Features On’s CloudTec® heel and LOEWE’s tactile design details.
  • Launches October 16 in stores and online after limited pre-registration.

LOEWE and On’s ongoing partnership takes a new turn this season with the release of the Cloudsolo, a sneaker that feels both engineered and handmade. It is the first shoe to be co-designed by both brands, and the collaboration finds balance between Swiss precision and Spanish craftsmanship.

At its core is On’s signature CloudTec® cushioning, this time reimagined with a single Cloud element in the heel. A Helion™ superfoam midsole and a flexible Speedboard plate deliver comfort and motion control, while the upper leans into LOEWE’s design language. Semi-translucent mesh, adjustable elastic speed laces, and a pebble toggle finish the look with subtle utility. The sneaker comes in bright tones like Turquoise, Orange, and Lime Green, as well as softer neutrals for everyday wear.

LOEWE × On Fall Winter 2025 Collection Review
LOEWE × On Fall Winter 2025 Collection
LOEWE × On Fall Winter 2025 Collection Review
LOEWE × On Fall Winter 2025 Collection

LOEWE × On Fall Winter 2025 Collection Review
LOEWE × On Fall Winter 2025 Collection
LOEWE × On Fall Winter 2025 Collection Review
LOEWE × On Fall Winter 2025 Collection
LOEWE × On Fall Winter 2025 Collection Review
LOEWE × On Fall Winter 2025 Collection

The collection extends beyond footwear. For Fall Winter 2025, ready-to-wear pieces explore the tension between performance and city life. There are cargo trousers, technical outerwear, and seamless base layers that move easily between the street and the studio. A flocked anorak nods to Loewe’s runway textures, while a new engineered stripe motif connects the entire lineup.

LOEWE × On Fall Winter 2025 Collection Review
LOEWE × On Fall Winter 2025 Collection
LOEWE × On Fall Winter 2025 Collection Review
LOEWE × On Fall Winter 2025 Collection

American photographer Ryan McGinley shot the campaign with dance company MazelFreten, directed by Bleunuit and choreographed by Ash Rucker. Filmed in Tenerife, the images capture movement as a form of craft, where athleticism and art intersect against raw architecture. The dancers’ energy mirrors the rhythm of daily life: fast, unpredictable, and alive.

The LOEWE × On Cloudsolo launches with online pre-registration on October 15, followed by a full release in stores and online on October 16.

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