PUMA revisits its iconic Speedcat sneaker with Swarovski, covering it in thousands of black crystals for a collectible finish.
Summary
- The collaboration celebrates Swarovski’s 130th anniversary with a crystal-covered version of PUMA’s Speedcat.
- More than 5,000 hand-applied black crystals turn the classic motorsport sneaker into a statement piece.
- Available October 24 on Swarovski’s website and at select stores worldwide.
PUMA’s Speedcat has always carried a trace of nostalgia. First released in 1999 as a motorsport shoe, it was built for precision and sleekness. Twenty-five years later, it returns with a new kind of shine. For Swarovski’s 130th anniversary, the two brands have collaborated on a version of the Speedcat covered in 5,316 black crystals, each placed by hand.
The sneaker keeps its original low profile, with the signature curved lines of the upper still visible beneath the crystals. The color palette stays monochrome, a deliberate move that allows the texture and shimmer to stand out without feeling ornamental. The result lands somewhere between a luxury collectible and an understated flex.
Packaging stays consistent with the tone of the collaboration: minimalist, styled more like fine jewelry than footwear, and finished with both brand logos stamped in silver. The presentation turns a collectible sneaker into something to keep rather than wear out.
The PUMA x Swarovski Speedcat will be released on October 24 through Swarovski’s official site and select global retailers.
