The AMBUSH co-founder introduces a five-piece footwear lineup that challenges the brand’s aesthetic with exaggerated volumes and a high heel.
Summary
- UGG and Yoon Ahn’s AMBUSH have released a new footwear capsule, challenging the brand’s established comfort-wear image.
- The collection is defined by architectural forms, including a sheepskin-wrapped high heel and boots with platform soles.
- Yoon Ahn drew from her personal history in Shibuya, translating Tokyo’s street style into the five-piece lineup.
Yoon Ahn is proposing a new kind of UGG boot, one with a high heel. As part of a second joint collection between her label, AMBUSH, and the footwear brand, Ahn has designed a five-piece capsule that challenges UGG’s familiar comfort-wear aesthetic. The lineup introduces an architectural language to the brand’s classic shapes, adding platforms and exaggerated volumes.
At the heart of the collection is the UGG AMBUSH Heel, a shoe wrapped completely in sheepskin and priced at $650. It sets the tone for the rest of the capsule. Two other boot styles, the UGG AMBUSH Woven Boot and a classic UGG AMBUSH Boot, also feature more substantial, heavier forms than their predecessors. The footwear is constructed from full-grain leather, sheepskin, and nubuck in a palette of “natural,” “chestnut,” and brown.
The project is a direct reflection of Ahn’s history with Tokyo. “The boots and shoes I often saw when I first moved to Shibuya have always stuck with me, so this is my love letter to the neighborhood,” the AMBUSH co-founder explained. This personal starting point gives the collection its nostalgic, almost Y2K-era sensibility, filtered through a streetwear lens.
Japanese rapper Yuki Chiba fronts the campaign, which is set in a bowling alley. The casual backdrop contrasts with the shoes’ dramatic proportions, suggesting a design meant to be worn in real life, not just observed.
This project aligns with UGG’s ongoing strategy to redefine its brand through select partnerships. The capsule, which will be available online and in certain stores from September 12, uses limited distribution to position the pieces as collector’s items that signal a new direction for the brand.
