Alo’s debut luxury bags arrive September 9 with Amelia Gray, Candice Swanepoel and Daiane Sodré photographed by Steven Meisel.
Alo steps into luxury leather with a tight first bag lineup and a clean, image-driven rollout. The debut campaign is photographed by Steven Meisel with styling by Carlyne Cerf de Dudzeele and makeup by Pat McGrath. The cast is Amelia Gray, Candice Swanepoel and Daiane Sodré. The campaign drops with the launch on September 9, 2025.
There are four shapes to start. Voyage Duffle, Tranquility Tote, Odyssey Bowler and Balance Bucket are designed in Los Angeles and crafted in responsibly sourced calfskin and suede. Each bag arrives with an “intentional crystal” charm, Smoky Quartz for grounding or Citrine for creativity.
Prices range from about $1,200 to $3,600 USD, and quantities are small. Distribution is limited to select Alo stores worldwide.
The collection lands in stores and online starting September 9, available only in limited numbers. With four silhouettes and a sharp studio campaign, Alo is making a clear first step into handbags.
