Amiri constructs a fictional hotel steeped in 1970s nostalgia to frame its latest cinematic narrative.
Mike Amiri builds worlds rather than just racks of clothes. For Spring-Summer 2026, the designer constructs a fictional hospitality hub dubbed Chateau AMIRI to frame his latest output.
This imaginary hotel functions as a stage for the designer’s obsession with the Golden Age of 1970s Los Angeles. The property serves as a meeting ground for intersecting realities, where empty suites and sun-dappled pools play host to narratives that feel pulled from an undiscovered film.
Those cinematic narratives require a cast capable of holding their own against the heavy nostalgia. Emmy winner Michael Imperioli leads a roster that includes Top Gun: Maverick actor Danny Ramirez and musician Malcolm McRae.
For the founder, these faces serve a specific function beyond simple celebrity; they are essential components of the storytelling engine.
“Character is the starting point for everything I create, shaped by cinema the soul of Hollywood,” Mike Amiri explains. “Our AMIRI campaigns have become spaces to explore this idea creating immersive worlds of still and motion pictures, where our collections come to life with new context, different stories. Building on that universe we’re crafting, this season we welcome you and a cast of true stars into the Chateau AMIRI”.
That focus on character pushes the talent to inhabit heightened archetypes, blurring the line between truth and fiction. Within the campaign, individuals slip into roles ranging from the aspiring actor to the Hollywood idol.
The “idol” persona demands a wardrobe consisting of embellished tuxedos and sharp tailoring. These structured pieces crash against the more languid options, such as the silk robe worn by the character playing the producer.
Lounge-ready silhouettes contrast with the high-octane glamour brought by models Jordan Daniels and Heather Diamond Strongarm. The duo appears in slender, sparkling evening gowns that catch the light in the images captured by photographer Hart Leshkina.
Leshkina’s stills find their counterpoint in the motion work directed by Bon Duke. The video element tracks the cast through crowded lobbies and unfamiliar bedrooms, offering glimpses of the collection’s latest emblem.
The Honey bag anchors the visual story as the primary accessory push for the season. It sits at the center of this universe, reflecting the designer’s intent to mix the relaxed with the refined.
